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March 2020 Google Privacy diff US/EU

Created 5 years agoDiff never expires

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GO O GLE PRIVACY PO LICY

When you use our services, you’re trusting us with your

information. We understand this is a big responsibility and

work hard to protect your information and put you in

control.

T his Privacy Policy is meant to help you understand what information we

collect, why we collect it ,

and how you can update, manage, export, and delete your information.

Effective March 31, 2020

Archived versions

We build a range of services that help millions of people daily to explore and

interact with the world in

new ways. Our services include:

Google apps, sites, and devices, like Search, YouTube, and Google Home

Platforms like the Chrome browser and Android operating system

Products that are integrated into third- party apps and sites, like ads and

embedded Google

Maps

You can use our services in a variety of ways to manage your privacy. For

example, you can sign up for

a Google Account if you want to create and manage content like emails and

photos, or see more

relevant search results. And you can use many Google services when you’re

signed out or without

creating an account at all, like searching on Google or watching YouTube

videos. You can also choose

to browse the web privately using Chrome in Incognito mode. And across our

services, you can adjust

your privacy settings to control what we collect and how your information is

used.

To help explain things as clearly as possible, we’ve added examples,

explanatory videos, and

definitions for key terms. And if you have any questions about this Privacy

Policy, you can contact us.

INFO RMAT IO N GO O GLE CO LLECT S

We want you to understand the types of information we

collect as you use our services

We collect information to provide better services to all our users — from

figuring out basic stuff like

which language you speak, to more complex things like which ads you’ll find

most useful, the people

who matter most to you online, or which YouTube videos you might like. T he

information Google

collects, and how that information is used, depends on how you use our services

and how you

manage your privacy controls.

When you’re not signed in to a Google Account, we store the information we

collect with unique

ident ifiers t ied to the browser, application, or device you’re using. T his

helps us do things like

maintain your language preferences across browsing sessions.

When you’re signed in, we also collect information that we store with your

Google Account, which we

t reat as personal informat ion.

Things you create or provide to us

When you create a Google Account, you provide us with personal informat ion

that includes your name

and a password. You can also choose to add a phone number or payment informat

ion to your

account. Even if you aren’t signed in to a Google Account, you might choose to

provide us with

information — like an email address to receive updates about our services.

We also collect the content you create, upload, or receive from others when

using our services. T his

includes things like email you write and receive, photos and videos you save,

docs and spreadsheets

you create, and comments you make on YouTube videos.

Information we collect as you use our services

Your apps, browsers & devices

We collect information about the apps, browsers, and devices you use to access

Google services,

which helps us provide features like automatic product updates and dimming your

screen if your

battery runs low.

T he information we collect includes unique ident ifiers, browser type and

settings, device type and

settings, operating system, mobile network information including carrier name

and phone number,

and application version number. We also collect information about the

interaction of your apps,

browsers, and devices with our services, including IP address, crash reports,

system activity, and the

date, t ime, and referrer URL of your request.

We collect this information when a Google service on your device contacts our

servers — for example,

when you install an app from the Play Store or when a service checks for

automatic updates. If you’re

using an Android device with Google apps, your device periodically contacts

Google servers to provide

information about your device and connection to our services. T his information

includes things like

your device type, carrier name, crash reports, and which apps you've installed.

Your activity

We collect information about your activity in our services, which we use to do

things like recommend

a YouTube video you might like. T he activity information we collect may

include:

Terms you search for

Videos you watch

Views and interact ions with content and ads

Voice and audio information when you use audio features

Purchase activity

People with whom you communicate or share content

Activity on third- party sites and apps that use our services

Chrome browsing history you’ve synced with your Google Account

If you use our services to make and receive calls or send and receive messages,

we may collect

telephony log information like your phone number, calling- party number,

receiving- party number,

forwarding numbers, t ime and date of calls and messages, duration of calls,

routing information, and

types of calls.

You can visit your Google Account to find and manage activity information

that’s saved in your

account.

Go to Google Account

Your location information

We collect information about your location when you use our services, which

helps us offer features

like driving directions for your weekend getaway or showtimes for movies

playing near you.

Your location can be determined with varying degrees of accuracy by:

GPS

IP address

Sensor data from your device

Informat ion about things near your device, such as Wi- Fi access points, cell

towers, and

Bluetooth- enabled devices

T he types of location data we collect depend in part on your device and

account settings. For

example, you can turn your Android device’s location on or off using the

device’s settings app. You can

also turn on Location History if you want to create a private map of where you

go with your signed- in

devices.

In some circumstances, Google also collects information about you from publicly

accessible sources.

For example, if your name appears in your local newspaper, Google’s Search

engine may index that

article and display it to other people if they search for your name. We may

also collect information

about you from t rusted partners, including marketing partners who provide us

with information about

potential customers of our business services, and security partners who provide

us with information

to protect against abuse. We also receive information from advertisers to

provide advert ising and

research services on their behalf.

We use various technologies to collect and store information, including

cookies, pixel tags, local

storage, such as browser web storage or applicat ion data caches, databases,

and server logs.

WHY GO O GLE CO LLECT S DAT A

We use data to build be�er services

We use the information we collect from all our services for the following

purposes:

Provide our services

We use your information to deliver our services, like processing the terms you

search for in order to

return results or helping you share content by suggesting recipients from your

contacts.

Maintain & improve our services

We also use your information to ensure our services are working as intended,

such as t racking

outages or t roubleshooting issues that you report to us. And we use your

information to make

improvements to our services — for example, understanding which search terms

are most frequently

misspelled helps us improve spell- check features used across our services.

Develop new services

We use the information we collect in existing services to help us develop new

ones. For example,

understanding how people organized their photos in Picasa, Google’s first

photos app, helped us

design and launch Google Photos.

Provide personalized services, including content and ads

We use the information we collect to customize our services for you, including

providing

recommendations, personalized content, and customized search results. For

example, Security

Checkup provides security t ips adapted to how you use Google products. And

Google Play uses

information like apps you’ve already installed and videos you’ve watched on

YouTube to suggest new

apps you might like.

Depending on your settings, we may also show you personalized ads based on your

interests. For

example, if you search for “mountain bikes,” you may see an ad for sports

equipment when you’re

browsing a site that shows ads served by Google. You can control what

information we use to show

you ads by visit ing your ad settings.

We don’t show you personalized ads based on sensit ive categories, such as

race, religion, sexual

orientation, or health.

We don’t share information that personally identifies you with advertisers,

such as your name or

email, unless you ask us to. For example, if you see an ad for a nearby flower

shop and select the

“tap to call” button, we’ll connect your call and may share your phone number

with the flower

shop.

Go to Ad Settings

Measure pe�ormance

We use data for analytics and measurement to understand how our services are

used. For example,

we analyze data about your visits to our sites to do things like optimize

product design. And we also

use data about the ads you interact with to help advertisers understand the

performance of their ad

campaigns. We use a variety of tools to do this, including Google Analytics.

When you visit sites that

use Google Analytics, Google and a Google Analytics customer may link informat

ion about your

activity from that site with activity from other sites that use our ad

services.

Communicate with you

We use information we collect, like your email address, to interact with you

directly. For example, we

may send you a notification if we detect suspicious activity, like an attempt

to sign in to your Google

Account from an unusual location. Or we may let you know about upcoming changes

improvements to our services. And if you contact Google, we’ll keep a record of

your request in order

to help solve any issues you might be facing.

Protect Google, our users, and the public

We use information to help improve the safety and reliability of our services.

T his includes detecting,

preventing, and responding to fraud, abuse, security risks, and technical

issues that could harm

Google, our users, or the public.

We use different technologies to process your information for these purposes.

We use automated

systems that analyze your content to provide you with things like customized

search results,

personalized ads, or other features tailored to how you use our services. And

we analyze your

content to help us detect abuse such as spam, malware, and illegal content. We

also use algorithms

to recognize patterns in data. For example, Google Translate helps people

communicate across

languages by detecting common language patterns in phrases you ask it to t

ranslate.

We may combine the informat ion we collect among our services and across your

devices for the

purposes described above. For example, if you watch videos of guitar players on

YouTube, you might

see an ad for guitar lessons on a site that uses our ad products.

Depending on your account settings,

your act ivity on other sites and apps may be associated with your personal

information in order to

improve Google’s services and the ads delivered by Google.

If other users already have your email address or other information that

identifies you, we may show

them your publicly visible Google Account information, such as your name and

photo. T his helps

people identify an email coming from you, for example.

We’ll ask for your consent before using your information for a purpose that

isn’t covered in this

YO UR PRIVACY CO NT RO LS

You have choices regarding the information we collect and

how it's used

T his section describes key controls for managing your privacy across our

services. You can also visit

the Privacy Checkup, which provides an opportunity to review and adjust

important privacy settings.

In addition to these tools, we also offer specific privacy settings in our

products — you can learn

more in our Product Privacy Guide.

Go to Privacy Checkup

Managing, reviewing, and updating your information

When you’re signed in, you can always review and update information by visit

ing the services you use.

For example, Photos and Drive are both designed to help you manage specific

types of content you’ve

saved with Google.

We also built a place for you to review and control information saved in your

Google Account. Your

Google Account includes:

Privacy controls

Activity Controls

Decide what types of activity you’d like saved in your account. For example,

you can turn

on Location History if you want t raffic predictions for your daily commute, or

you can

save your YouTube Watch History to get better video suggestions.

Go to Activity Controls

Ad se�ings

Manage your preferences about the ads shown to you on Google and on sites and

apps

that partner with Google to show ads. You can modify your interests, choose

whether

your personal information is used to make ads more relevant to you, and turn on

or off

certain advertising services.

Go to Ad Settings

About you

Control what others see about you across Google services.

Go to About You

Shared endorsements

Choose whether your name and photo appear next to your activity, like reviews

and

recommendations, that appear in ads.

Go to Shared Endorsements

Information you share

If you’re a G Suite user, control whom you share information with through your

account on

Google+.

Go to Information You Share

Ways to review & update your information

My Activity

My Activity allows you to review and control data that’s created when you use

Google

services, like searches you’ve done or your visits to Google Play. You can

browse by date

and by topic, and delete part or all of your activity.

Go to My Activity

Google Dashboard

Google Dashboard allows you to manage information associated with specific

products.

Go to Dashboard

Your personal information

Manage your contact information, such as your name, email, and phone number.

Go to Personal Info

When you’re signed out, you can manage information associated with your browser

or device,

including:

Signed- out search personalization: Choose whether your search activity is used

to offer you

more relevant results and recommendations.

YouTube settings: Pause and delete your YouTube Search History and your YouTube

Watch

History.

Ad Settings: Manage your preferences about the ads shown to you on Google and

on sites and

apps that partner with Google to show ads.

Expo�ing, removing & deleting your information

You can export a copy of content in your Google Account if you want to back it

up or use it with a

service outside of Google.

Export your data

You can also request to remove content from specific Google services based on

applicable law.

To delete your information, you can:

Delete your content from specific Google services

Search for and then delete specific it ems from your account using My Activity

Delet e specific Google products, including your information associated with

those products

Delet e your entire Google Account

Delete your information

And finally, Inactive Account Manager allows you to give someone else access to

parts of your Google

Account in case you’re unexpectedly unable to use your account.

T here are other ways to control the information Google collects whether or not

you’re signed in to a

Google Account, including:

Browser settings: For example, you can configure your browser to indicate when

Google has set

a cookie in your browser. You can also configure your browser to block all

cookies from a specific

domain or all domains. But remember that our services rely on cookies to funct

ion properly, for

things like remembering your language preferences.

Device- level settings: Your device may have controls that determine what

information we

collect. For example, you can modify location settings on your Android device.

SHARING YO UR INFO RMAT IO N

When you share your information

Many of our services let you share information with other people, and you have

control over how you

share. For example, you can share videos on YouTube publicly or you can decide

to keep your videos

private. Remember, when you share information publicly, your content may become

accessible

through search engines, including Google Search.

When you’re signed in and interact with some Google services, like leaving

comments on a YouTube

video or reviewing an app in Play, your name and photo appear next to your

activity. We may also

display this information in ads depending on your Shared endorsements setting.

When Google shares your information

We do not share your personal information with companies, organizations, or

individuals outside of

Google except in the following cases:

With your consent

We’ll share personal information outside of Google when we have your consent.

For example, if you

use Google Home to make a reservation through a booking service, we’ll get your

permission before

sharing your name or phone number with the restaurant. We’ll ask for your

explicit consent to share

any sensit ive personal informat ion.

With domain administrators

If you’re a student or work for an organization that uses Google services (like

G Suite), your domain

administrator and resellers who manage your account will have access to your

Google Account. T hey

may be able to:

Access and retain information stored in your account, like your email

View statistics regarding your account, like how many apps you install

Change your account password

Suspend or terminate your account access

Receive your account information in order to satisfy applicable law,

regulation, legal process, or

enforceable governmental request

Restrict your ability to delete or edit your information or your privacy

settings

For external processing

We provide personal information to our affiliates and other t rusted businesses

or persons to process

it for us, based on our instructions and in compliance with our Privacy Policy

and any other

appropriate confidentiality and security measures. For example, we use service

providers to help us

with customer support.

For legal reasons

We will share personal information outside of Google if we have a good- faith

belief that access, use,

preservation, or disclosure of the information is reasonably necessary to:

Meet any applicable law, regulation, legal process, or enforceable governmental

request . We

share information about the number and type of requests we receive from

governments in our

Transparency Report.

Enforce applicable Terms of Service, including investigation of potential

violations.

Detect, prevent, or otherwise address fraud, security, or technical issues.

Protect against harm to the rights, property or safety of Google, our users, or

the public as

required or permitted by law.

We may share non- personally ident ifiable informat ion publicly and with our

partners — like publishers,

advertisers, developers, or rights holders. For example, we share information

publicly to show trends

about the general use of our services. We also allow specific partners to

collect information from

your browser or device for advertising and measurement purposes using their own

cookies or similar

technologies.

If Google is involved in a merger, acquisition, or sale of assets, we’ll

continue to ensure the

confidentiality of your personal information and give affected users notice

before personal

information is t ransferred or becomes subject to a different privacy policy.

KEEPING YO UR INFO RMAT IO N SECURE

We build security into our services to protect your

information

All Google products are built with strong security features that continuously

protect your

information. T he insights we gain from maintaining our services help us detect

and automatically

block security threats from ever reaching you. And if we do detect something

risky that we think you

should know about, we’ll notify you and help guide you through steps to stay

better protected.

We work hard to protect you and Google from unauthorized access, alteration,

disclosure, or

destruction of information we hold, including:

We use encryption to keep your data private while in t ransit

We offer a range of security features, like Safe Browsing, Security Checkup,

and 2 Step

Verification to help you protect your account

We review our information collection, storage, and processing practices,

including physical

security measures, to prevent unauthorized access to our systems

We restrict access to personal information to Google employees, contractors,

and agents who

need that information in order to process it . Anyone with this access is

subject to strict

contractual confidentiality obligations and may be disciplined or terminated if

they fail to meet

these obligations.

EXPO RT ING & DELET ING YO UR INFO RMAT IO N

You can expo� a copy of your information or delete it from

your Google Account at any time

You can export a copy of content in your Google Account if you want to back it

up or use it with a

service outside of Google.

Export your data

To delete your information, you can:

Delete your content from specific Google services

Search for and then delete specific it ems from your account using My Activity

Delet e specific Google products, including your information associated with

those products

Delet e your entire Google Account

Delete your information

RET AINING YO UR INFO RMAT IO N

We retain the data we collect for different periods of t ime depending on what

it is, how we use it , and

how you configure your settings:

Some data you can delete whenever you like, such as the content you create or

upload. You can

also delete activity information saved in your account, or choose to have it

deleted

automatically after a set period of t ime.

Other data is deleted or anonymized automatically after a set period of t ime,

such as

advertising data in server logs.

We keep some data until you delete your Google Account, such as information

about how often

you use our services.

And some data we retain for longer periods of t ime when necessary for legit

imate business or

legal purposes, such as security, fraud and abuse prevention, or financial

record- keeping.

When you delete data, we follow a deletion process to make sure that your data

is safely and

completely removed from our servers or retained only in anonymized form. We t

ry to ensure that our

services protect information from accidental or malicious deletion. Because of

this, there may be

delays between when you delete something and when copies are deleted from our

active and backup

systems.

You can read more about Google’s data retention periods, including how long it

takes us to delete your

information.

CO MPLIANCE & CO O PERAT IO N WIT H REGULAT O RS

We regularly review this Privacy Policy and make sure that we process your

information in ways that

comply with it .

Data transfers

We maintain servers around the world and your information may be processed on

servers located

outside of the country where you live. Data protection laws vary among

countries, with some

providing more protection than others. Regardless of where your information is

processed, we apply

the same protections described in this policy. We also comply with certain

legal frameworks relating

to the t ransfer of data, such as the EU- U.S. and Swiss- U.S. Privacy Shield

Frameworks.

When we receive formal written complaints, we respond by contacting the person

who made the

complaint. We work with the appropriate regulatory authorities, including local

data protection

authorities, to resolve any complaints regarding the t ransfer of your data

that we cannot resolve

with you directly.

California requirements

European requirements

If the California Consumer Privacy Act (CCPA) applies to your information, we

If European Union (EU) or United Kingdom (UK) data protection law applies to

provide these

the processing of your

disclosures and the tools described in this policy so you can exercise your

information, we provide the controls described in this policy so you can

rights to receive

exercise your right to request

information about our data practices, as well as to request access to and

access to, update, remove, and restrict the processing of your information. You

deletion of your

also have the right to

object to the processing of your information or export your information to

another service.

information. T hese tools allow you to review, update and delete your

For users based in the European Economic Area or Switzerland, the data

information, as well as export

controller responsible for

and download a copy of it . You can also read more about Google’s data

your information is Google Ireland Limited, unless otherwise stated in a

retention periods, and the

service- specific privacy

process we follow to delete your information.

Google does not sell your personal information. We only share your information

notice. In other words, Google Ireland Limited is the Google affiliate

as described in this

policy. Google processes your information

Saved diffs

Original text

Open file

GO O GLE  PRIVACY PO LICY

When you use our services, you’re trusting us with your
information. We understand this is a big responsibility and
work hard to protect your information and put you in
control.

T his Privacy Policy is meant to help you understand what information we 
collect, why we collect it ,
and how you can update, manage, export, and delete your information.

Effective March 31, 2020
Archived versions

We build a range of services that help millions of people daily to explore and 
interact with the world in
new ways. Our services include:

Google apps, sites, and devices, like Search, YouTube, and Google Home

Platforms like the Chrome browser and Android operating system

Products that are integrated into third- party apps and sites, like ads and 
embedded Google
Maps

You can use our services in a variety of ways to manage your privacy. For 
example, you can sign up for
a Google Account if you want to create and manage content like emails and 
photos, or see more
relevant search results. And you can use many Google services when you’re 
signed out or without

creating an account at all, like searching on Google or watching YouTube 
videos. You can also choose
to browse the web privately using Chrome in Incognito mode. And across our 
services, you can adjust
your privacy settings to control what we collect and how your information is 
used.

To help explain things as clearly as possible, we’ve added examples, 
explanatory videos, and

definitions for key terms. And if you have any questions about this Privacy 
Policy, you can contact us.

INFO RMAT IO N GO O GLE  CO LLECT S

We want you to understand the types of information we
collect as you use our services

We collect information to provide better services to all our users — from 
figuring out basic stuff like
which language you speak, to more complex things like which ads you’ll find 
most useful, the people
who matter most to you online, or which YouTube videos you might like. T he 
information Google

collects, and how that information is used, depends on how you use our services 
and how you
manage your privacy controls.

When you’re not signed in to a Google Account, we store the information we 
collect with unique
ident ifiers t ied to the browser, application, or device you’re using. T his 
helps us do things like

maintain your language preferences across browsing sessions.

When you’re signed in, we also collect information that we store with your 
Google Account, which we
t reat as personal informat ion.

Things you create or provide to us

When you create a Google Account, you provide us with personal informat ion 
that includes your name
and a password. You can also choose to add a phone number or payment informat 
ion to your

account. Even if you aren’t signed in to a Google Account, you might choose to 
provide us with
information — like an email address to receive updates about our services.

We also collect the content you create, upload, or receive from others when 
using our services. T his
includes things like email you write and receive, photos and videos you save, 
docs and spreadsheets
you create, and comments you make on YouTube videos.

Information we collect as you use our services

Your apps, browsers & devices

We collect information about the apps, browsers, and devices you use to access 
Google services,
which helps us provide features like automatic product updates and dimming your 
screen if your
battery runs low.

T he information we collect includes unique ident ifiers, browser type and 
settings, device type and
settings, operating system, mobile network information including carrier name 
and phone number,
and application version number. We also collect information about the 
interaction of your apps,

browsers, and devices with our services, including IP address, crash reports, 
system activity, and the
date, t ime, and referrer URL of your request.

We collect this information when a Google service on your device contacts our 
servers — for example,
when you install an app from the Play Store or when a service checks for 
automatic updates. If you’re
using an Android device with Google apps, your device periodically contacts 
Google servers to provide
information about your device and connection to our services. T his information 
includes things like
your device type, carrier name, crash reports, and which apps you've installed.

Your activity

We collect information about your activity in our services, which we use to do 
things like recommend
a YouTube video you might like. T he activity information we collect may 
include:

Terms you search for

Videos you watch

Views and interact ions with content and ads

Voice and audio information when you use audio features

Purchase activity

People with whom you communicate or share content

Activity on third- party sites and apps that use our services

Chrome browsing history you’ve synced with your Google Account

If you use our services to make and receive calls or send and receive messages, 
we may collect
telephony log information like your phone number, calling- party number, 
receiving- party number,

forwarding numbers, t ime and date of calls and messages, duration of calls, 
routing information, and
types of calls.

You can visit your Google Account to find and manage activity information 
that’s saved in your
account.

Go to Google Account

Your location information

We collect information about your location when you use our services, which 
helps us offer features
like driving directions for your weekend getaway or showtimes for movies 
playing near you.

Your location can be determined with varying degrees of accuracy by:

GPS

IP address

Sensor data from your device

Informat ion about things near your device, such as Wi- Fi access points, cell 
towers, and
Bluetooth- enabled devices

T he types of location data we collect depend in part on your device and 
account settings. For

example, you can turn your Android device’s location on or off using the 
device’s settings app. You can
also turn on Location History if you want to create a private map of where you 
go with your signed- in
devices.

In some circumstances, Google also collects information about you from publicly 
accessible sources.

For example, if your name appears in your local newspaper, Google’s Search 
engine may index that
article and display it to other people if they search for your name. We may 
also collect information

about you from t rusted partners, including marketing partners who provide us 
with information about
potential customers of our business services, and security partners who provide 
us with information
to protect against abuse. We also receive information from advertisers to 
provide advert ising and
research services on their behalf.

We use various technologies to collect and store information, including 
cookies, pixel tags, local
storage, such as browser web storage or applicat ion data caches, databases, 
and server logs.

WHY GO O GLE  CO LLECT S  DAT A

We use data to build be�er services

We use the information we collect from all our services for the following 
purposes:

Provide our services

We use your information to deliver our services, like processing the terms you 
search for in order to
return results or helping you share content by suggesting recipients from your 
contacts.

Maintain & improve our services

We also use your information to ensure our services are working as intended, 
such as t racking
outages or t roubleshooting issues that you report to us. And we use your 
information to make

improvements to our services — for example, understanding which search terms 
are most frequently
misspelled helps us improve spell- check features used across our services.

Develop new services

We use the information we collect in existing services to help us develop new 
ones. For example,
understanding how people organized their photos in Picasa, Google’s first 
photos app, helped us
design and launch Google Photos.

Provide personalized services, including content and ads

We use the information we collect to customize our services for you, including 
providing

recommendations, personalized content, and customized search results. For 
example, Security
Checkup provides security t ips adapted to how you use Google products. And 
Google Play uses

information like apps you’ve already installed and videos you’ve watched on 
YouTube to suggest new
apps you might like.

Depending on your settings, we may also show you personalized ads based on your 
interests. For
example, if you search for “mountain bikes,” you may see an ad for sports 
equipment when you’re
browsing a site that shows ads served by Google. You can control what 
information we use to show
you ads by visit ing your ad settings.

We don’t show you personalized ads based on sensit ive categories, such as 
race, religion, sexual
orientation, or health.

We don’t share information that personally identifies you with advertisers, 
such as your name or
email, unless you ask us to. For example, if you see an ad for a nearby flower 
shop and select the
“tap to call” button, we’ll connect your call and may share your phone number 
with the flower

shop.

Go to Ad Settings

Measure pe�ormance

We use data for analytics and measurement to understand how our services are 
used. For example,
we analyze data about your visits to our sites to do things like optimize 
product design. And we also
use data about the ads you interact with to help advertisers understand the 
performance of their ad
campaigns. We use a variety of tools to do this, including Google Analytics. 
When you visit sites that
use Google Analytics, Google and a Google Analytics customer may link informat 
ion about your

activity from that site with activity from other sites that use our ad 
services.

Communicate with you

We use information we collect, like your email address, to interact with you 
directly. For example, we
may send you a notification if we detect suspicious activity, like an attempt 
to sign in to your Google
Account from an unusual location. Or we may let you know about upcoming changes 
or

improvements to our services. And if you contact Google, we’ll keep a record of 
your request in order
to help solve any issues you might be facing.

Protect Google, our users, and the public

We use information to help improve the safety and reliability of our services. 
T his includes detecting,
preventing, and responding to fraud, abuse, security risks, and technical 
issues that could harm
Google, our users, or the public.

We use different technologies to process your information for these purposes. 
We use automated
systems that analyze your content to provide you with things like customized 
search results,

personalized ads, or other features tailored to how you use our services. And 
we analyze your

content to help us detect abuse such as spam, malware, and illegal content. We 
also use algorithms
to recognize patterns in data. For example, Google Translate helps people 
communicate across
languages by detecting common language patterns in phrases you ask it to t 
ranslate.

We may combine the informat ion we collect among our services and across your 
devices for the
purposes described above. For example, if you watch videos of guitar players on 
YouTube, you might
see       an ad for guitar lessons on a site that uses our ad products. 
Depending on your account settings,
your act ivity on other sites and apps may be associated with your personal 
information in order to

improve Google’s services and the ads delivered by Google.

If other users already have your email address or other information that 
identifies you, we may show
them your publicly visible Google Account information, such as your name and 
photo. T his helps
people identify an email coming from you, for example.

We’ll ask for your consent before using your information for a purpose that 
isn’t covered in this
Privacy Policy.

YO UR  PRIVACY CO NT RO LS

You have choices regarding the information we collect and
how it's used

T his section describes key controls for managing your privacy across our 
services. You can also visit
the Privacy Checkup, which provides an opportunity to review and adjust 
important privacy settings.

In addition to these tools, we also offer specific privacy settings in our 
products — you can learn
more in our Product Privacy Guide.

Go to Privacy Checkup

Managing, reviewing, and updating your information

When you’re signed in, you can always review and update information by visit 
ing the services you use.
For example, Photos and Drive are both designed to help you manage specific 
types of content you’ve
saved with Google.

We also built a place for you to review and control information saved in your 
Google Account. Your
Google Account includes:

Privacy controls

Activity Controls

Decide what types of activity you’d like saved in your account. For example, 
you can turn
on Location History if you want t raffic predictions for your daily commute, or 
you can

save your YouTube Watch History to get better video suggestions.

Go to Activity Controls

Ad se�ings

Manage your preferences about the ads shown to you on Google and on sites and 
apps
that partner with Google to show ads. You can modify your interests, choose 
whether
your personal information is used to make ads more relevant to you, and turn on 
or off
certain advertising services.

Go to Ad Settings

About you

Control what others see about you across Google services.

Go to About You

Shared endorsements

Choose whether your name and photo appear next to your activity, like reviews 
and
recommendations, that appear in ads.

Go to Shared Endorsements

Information you share

If you’re a G Suite user, control whom you share information with through your 
account on
Google+.

Go to Information You Share

Ways to review & update your information

My Activity

My Activity allows you to review and control data that’s created when you use 
Google

services, like searches you’ve done or your visits to Google Play. You can 
browse by date
and by topic, and delete part or all of your activity.

Go to My Activity

Google Dashboard

Google Dashboard allows you to manage information associated with specific 
products.

Go to Dashboard

Your personal information

Manage your contact information, such as your name, email, and phone number.

Go to Personal Info

When you’re signed out, you can manage information associated with your browser 
or device,
including:

Signed- out search personalization: Choose whether your search activity is used 
to offer you
more relevant results and recommendations.

YouTube settings: Pause and delete your YouTube Search History and your YouTube 
Watch
History.

Ad Settings: Manage your preferences about the ads shown to you on Google and 
on sites and
apps that partner with Google to show ads.

Expo�ing, removing & deleting your information

You can export a copy of content in your Google Account if you want to back it 
up or use it with a
service outside of Google.

Export your data

You can also request to remove content from specific Google services based on 
applicable law.

To delete your information, you can:

Delete your content from specific Google services

Search for and then delete specific it ems from your account using My Activity

Delet e specific Google products, including your information associated with 
those products

Delet e your entire Google Account

Delete your information

And finally, Inactive Account Manager allows you to give someone else access to 
parts of your Google
Account in case you’re unexpectedly unable to use your account.

T here are other ways to control the information Google collects whether or not 
you’re signed in to a
Google Account, including:

Browser settings: For example, you can configure your browser to indicate when 
Google has set
a cookie in your browser. You can also configure your browser to block all 
cookies from a specific
domain or all domains. But remember that our services rely on cookies to funct 
ion properly, for

things like remembering your language preferences.

Device- level settings: Your device may have controls that determine what 
information we
collect. For example, you can modify location settings on your Android device.

SHARING YO UR  INFO RMAT IO N

When you share your information

Many of our services let you share information with other people, and you have 
control over how you
share. For example, you can share videos on YouTube publicly or you can decide 
to keep your videos
private. Remember, when you share information publicly, your content may become 
accessible

through search engines, including Google Search.

When you’re signed in and interact with some Google services, like leaving 
comments on a YouTube
video or reviewing an app in Play, your name and photo appear next to your 
activity. We may also

display this information in ads depending on your Shared endorsements setting.

When Google shares your information

We do not share your personal information with companies, organizations, or 
individuals outside of
Google except in the following cases:

With your consent

We’ll share personal information outside of Google when we have your consent. 
For example, if you
use Google Home to make a reservation through a booking service, we’ll get your 
permission before
sharing your name or phone number with the restaurant. We’ll ask for your 
explicit consent to share
any sensit ive personal informat ion.

With domain administrators

If you’re a student or work for an organization that uses Google services (like 
G Suite), your domain
administrator and resellers who manage your account will have access to your 
Google Account. T hey
may be able to:

Access and retain information stored in your account, like your email

View statistics regarding your account, like how many apps you install

Change your account password

Suspend or terminate your account access

Receive your account information in order to satisfy applicable law, 
regulation, legal process, or
enforceable governmental request

Restrict your ability to delete or edit your information or your privacy 
settings

For external processing

We provide personal information to our affiliates and other t rusted businesses 
or persons to process
it for us, based on our instructions and in compliance with our Privacy Policy 
and any other

appropriate confidentiality and security measures. For example, we use service 
providers to help us
with customer support.

For legal reasons

We will share personal information outside of Google if we have a good- faith 
belief that access, use,
preservation, or disclosure of the information is reasonably necessary to:

Meet any applicable law, regulation, legal process, or enforceable governmental 
request . We

share information about the number and type of requests we receive from 
governments in our
Transparency Report.

Enforce applicable Terms of Service, including investigation of potential 
violations.

Detect, prevent, or otherwise address fraud, security, or technical issues.

Protect against harm to the rights, property or safety of Google, our users, or 
the public as
required or permitted by law.

We may share non- personally ident ifiable informat ion publicly and with our 
partners — like publishers,
advertisers, developers, or rights holders. For example, we share information 
publicly to show trends
about the general use of our services. We also allow specific partners to 
collect information from
your browser or device for advertising and measurement purposes using their own 
cookies or similar
technologies.

If Google is involved in a merger, acquisition, or sale of assets, we’ll 
continue to ensure the

confidentiality of your personal information and give affected users notice 
before personal
information is t ransferred or becomes subject to a different privacy policy.

KEEPING YO UR  INFO RMAT IO N SECURE

We build security into our services to protect your
information

All Google products are built with strong security features that continuously 
protect your

information. T he insights we gain from maintaining our services help us detect 
and automatically
block security threats from ever reaching you. And if we do detect something 
risky that we think you
should know about, we’ll notify you and help guide you through steps to stay 
better protected.

We work hard to protect you and Google from unauthorized access, alteration, 
disclosure, or
destruction of information we hold, including:

We use encryption to keep your data private while in t ransit

We offer a range of security features, like Safe Browsing, Security Checkup, 
and 2 Step
Verification to help you protect your account

We review our information collection, storage, and processing practices, 
including physical
security measures, to prevent unauthorized access to our systems

We restrict access to personal information to Google employees, contractors, 
and agents who
need that information in order to process it . Anyone with this access is 
subject to strict

contractual confidentiality obligations and may be disciplined or terminated if 
they fail to meet
these obligations.

EXPO RT ING &  DELET ING YO UR  INFO RMAT IO N

You can expo� a copy of your information or delete it from
your Google Account at any time

You can export a copy of content in your Google Account if you want to back it 
up or use it with a
service outside of Google.

Export your data

To delete your information, you can:

Delete your content from specific Google services

Search for and then delete specific it ems from your account using My Activity

Delet e specific Google products, including your information associated with 
those products

Delet e your entire Google Account

Delete your information

RET AINING YO UR  INFO RMAT IO N

We retain the data we collect for different periods of t ime depending on what 
it is, how we use it , and
how you configure your settings:

Some data you can delete whenever you like, such as the content you create or 
upload. You can
also delete activity information saved in your account, or choose to have it 
deleted

automatically after a set period of t ime.

Other data is deleted or anonymized automatically after a set period of t ime, 
such as
advertising data in server logs.

We keep some data until you delete your Google Account, such as information 
about how often
you use our services.

And some data we retain for longer periods of t ime when necessary for legit 
imate business or
legal purposes, such as security, fraud and abuse prevention, or financial 
record- keeping.

When you delete data, we follow a deletion process to make sure that your data 
is safely and

completely removed from our servers or retained only in anonymized form. We t 
ry to ensure that our
services protect information from accidental or malicious deletion. Because of 
this, there may be
delays between when you delete something and when copies are deleted from our 
active and backup
systems.

You can read more about Google’s data retention periods, including how long it 
takes us to delete your
information.

CO MPLIANCE  &  CO O PERAT IO N WIT H REGULAT O RS

We regularly review this Privacy Policy and make sure that we process your 
information in ways that
comply with it .

Data transfers

We maintain servers around the world and your information may be processed on 
servers located
outside of the country where you live. Data protection laws vary among 
countries, with some
providing more protection than others. Regardless of where your information is 
processed, we apply
the same protections described in this policy. We also comply with certain 
legal frameworks relating
to the t ransfer of data, such as the EU- U.S. and Swiss- U.S. Privacy Shield 
Frameworks.

When we receive formal written complaints, we respond by contacting the person 
who made the
complaint. We work with the appropriate regulatory authorities, including local 
data protection
authorities, to resolve any complaints regarding the t ransfer of your data 
that we cannot resolve
with you directly.

California requirements

If the California Consumer Privacy Act (CCPA) applies to your information, we 
provide these
disclosures and the tools described in this policy so you can exercise your 
rights to receive
information about our data practices, as well as to request access to and 
deletion of your

information. T hese tools allow you to review, update and delete your 
information, as well as export
and download a copy of it . You can also read more about Google’s data 
retention periods, and the
process we follow to delete your information.

Google does not sell your personal information. We only share your information 
as described in this
policy. Google processes your information for the purposes described in this 
policy, which include
“business purposes” under the CCPA. T hese purposes include:

Protecting against security threats, abuse, and illegal activity. Google uses 
and may disclose
information to detect, prevent and respond to security incidents, and for 
protecting against

other malicious, deceptive, fraudulent, or illegal activity. For example, to 
protect our services,

Google may receive or disclose information about IP addresses that malicious 
actors have
compromised.

Auditing and measurement. Google uses information for analytics and measurement 
to
understand how our services are used, as well as to fulfill obligations to our 
partners like
publishers, advertisers, developers, or rights holders. We may disclose non- 
personally
identifiable information publicly and with these partners, including for 
auditing purposes.

Maintaining our services. Google uses information to ensure our services are 
working as

intended, such as t racking outages or t roubleshooting bugs and other issues 
that you report to
us.

Research and development. Google uses information to improve our services and 
to develop
new products, features and technologies that benefit our users and the public. 
For example, we
use publicly available information to help t rain Google’s language models and 
build features like
Google Translate.

Use of service providers. Google shares information with service providers to 
perform services
on our behalf, in compliance with our Privacy Policy and other appropriate 
confidentiality and

security measures. For example, we may rely on service providers to help 
provide customer
support.

Advertising. Google processes information, including online identifiers and 
information about
your interactions with advertisements, to provide advertising. T his keeps many 
of our services
freely available for users. You can control what information we use to show you 
ads by visit ing
your ad settings.

Google also uses information to satisfy applicable laws or regulations, and 
discloses information in
response to legal process or enforceable government requests, including to law 
enforcement. We
provide information about the number and type of requests we receive from 
governments in our
Transparency Report.

If you have additional questions or requests related to your rights under the 
CCPA, you can contact
Google.

ABO UT  T HIS  PO LICY

When this policy applies

T his Privacy Policy applies to all of the services offered by Google LLC and 
it s affiliates, including
YouTube, Android, and services offered on third- party sites, such as 
advertising services. T his
Privacy Policy doesn’t apply to services that have separate privacy policies 
that do not incorporate
this Privacy Policy.

T his Privacy Policy doesn’t apply to:

T he information practices of other companies and organizations that advertise 
our services

Services offered by other companies or individuals, including products or sites 
that may include
Google services, be displayed to you in search results, or be linked from our 
services

Changes to this policy

We change this Privacy Policy from t ime to t ime. We will not reduce your 
rights under this Privacy
Policy without your explicit consent. We always indicate the date the last 
changes were published
and we offer access to archived versions for your review. If changes are 
significant, we’ll provide a
more prominent notice (including, for certain services, email notification of 
Privacy Policy changes).

RELAT ED  PRIVACY PRACT ICES

Speci�c Google services

T he following privacy notices provide additional information about some Google 
services:

Chrome & the Chrome Operating System

Play Books

Payments

Fiber

Google Fi

G Suite for Education

YouTube Kids

Google Accounts Managed with Family Link, for Children under 13 (or applicable 
age in your
country)

Voice and Audio Collection from Children’s Features on the Google Assistant

Other useful resources

T he following links highlight useful resources for you to learn more about our 
practices and privacy
settings.

Your Google Account is home to many of the settings you can use to manage your 
account

Privacy Checkup guides you through key privacy settings for your Google Account

Google’s safety center helps you learn more about our built - in security, 
privacy controls, and
tools to help set digital ground rules for your family online

Privacy & Terms provides more context regarding this Privacy Policy and our 
Terms of Service

Technologies includes more information about:

How Google uses cookies

Technologies used for Advertising

How Google uses pattern recognition to recognize things like faces in photos

How Google uses information from sites or apps that use our services

Key terms

A�liates

An affiliate is an entity that belongs to the Google group of companies, 
including the following

companies that provide consumer services in the EU: Google Ireland Limited, 
Google Commerce Ltd,

Google Payment Corp, and Google Dialer Inc. Learn more about the companies 
providing business
services in the EU.

Algorithm

A process or set of rules followed by a computer in performing problem- solving 
operations.

Application data cache

An application data cache is a data repository on a device. It can, for 
example, enable a web

application to run without an internet connection and improve the performance 
of the application by
enabling faster loading of content.

Browser web storage

Browser web storage enables websites to store data in a browser on a device. 
When used in "local

storage" mode, it enables data to be stored across sessions. T his makes data 
retrievable even after
a browser has been closed and reopened. One technology that facilitates web 
storage is HT ML 5.

A cookie is a small file containing a string of characters that is sent to your 
computer when you visit
a website. When you visit the site again, the cookie allows that site to 
recognize your browser.

Cookies may store user preferences and other information. You can configure 
your browser to refuse
all cookies or to indicate when a cookie is being sent. However, some website 
features or services

may not function properly without cookies. Learn more about how Google uses 
cookies and how
Google uses data, including cookies, when you use our partners' sites or apps.

Device

A device is a computer that can be used to access Google services. For example, 
desktop computers,
tablets, smart speakers, and smartphones are all considered devices.

Google Account

You may access some of our services by signing up for a Google Account and 
providing us with some
personal information (typically your name, email address, and a password). T 
his account information
is used to authenticate you when you access Google services and protect your 
account from

unauthorized access by others. You can edit or delete your account at any t ime 
through your Google
Account settings.

IP address

Every device connected to the Internet is assigned a number known as an 
Internet protocol (IP)
address. T hese numbers are usually assigned in geographic blocks. An IP 
address can often be used
to identify the location from which a device is connecting to the Internet.

Non-personally identi�able information

T his is information that is recorded about users so that it no longer reflects 
or references an
individually- identifiable user.

Personal information

T his is information that you provide to us which personally identifies you, 
such as your name, email
address, or billing information, or other data that can be reasonably linked to 
such information by
Google, such as information we associate with your Google Account.

Pixel tag

A pixel tag is a type of technology placed on a website or within the body of 
an email for the purpose
of t racking certain activity, such as views of a website or when an email is 
opened. Pixel tags are

often used in combination with cookies.

Referrer URL

A Referrer URL (Uniform Resource Locator) is information t ransmitted to a 
destination webpage by a
web browser, typically when you click a link to that page. T he Referrer URL 
contains the URL of the
last webpage the browser visited.

Sensitive personal information

T his is a particular category of personal information relating to topics such 
as confidential medical
facts, racial or ethnic origins, polit ical or religious beliefs, or sexuality.

Server logs

Like most websites, our servers automatically record the page requests made 
when you visit our

sites. T hese “server logs” typically include your web request, Internet 
Protocol address, browser type,
browser language, the date and t ime of your request, and one or more cookies 
that may uniquely
identify your browser.

A typical log entry for a search for “cars” looks like this:

123.45.67.89  -  25/Mar/2003  10:15:32  -

http://www.google.com/search?q=cars  -
Firefox  1.0.7;  Windows  NT  5.1  -
740674ce2123e969

123.45.67.89 is the Internet Protocol address assigned to the user by the 
user’s ISP. Depending
on the user’s service, a different address may be assigned to the user by their 
service provider
each t ime they connect to the Internet.

25/Mar/2003   10:15:32 is the date and t ime of the query.

http://www.google.com/search?q=cars is the requested URL, including the search 
query.

Firefox   1.0.7;   Windows   NT   5.1 is the browser and operating system being 
used.

740674ce2123a969 is the unique cookie ID assigned to this particular computer 
the first t ime it
visited Google. (Cookies can be deleted by users. If the user has deleted the 
cookie from the

computer since the last t ime they’ve visited Google, then it will be the 
unique cookie ID assigned
to their device the next t ime they visit Google from that particular device).

Unique identi�ers

A unique identifier is a string of characters that can be used to uniquely 
identify a browser, app, or
device. Different identifiers vary in how permanent they are, whether they can 
be reset by users, and
how they can be accessed.

Unique identifiers can be used for various purposes, including security and 
fraud detection, syncing
services such as your email inbox, remembering your preferences, and providing 
personalized
advertising. For example, unique identifiers stored in cookies help sites 
display content in your
browser in your preferred language. You can configure your browser to refuse 
all cookies or to

indicate when a cookie is being sent. Learn more about how Google uses cookies.

On other platforms besides browsers, unique identifiers are used to recognize a 
specific device or
app on that device. For example, a unique identifier such as the Advertising ID 
is used to provide
relevant advertising on Android devices, and can be managed in your device’s 
settings. Unique
identifiers may also be incorporated into a device by it s manufacturer 
(sometimes called a
universally unique ID or UUID), such as the IMEI- number of a mobile phone. For 
example, a device’s

unique identifier can be used to customize our service to your device or 
analyze device issues related
to our services.

ads you’ll �nd most useful

For example, if you watch videos about baking on YouTube, you may see more ads 
that relate to
baking as you browse the web. We also may use your IP address to determine your 
approximate
location, so that we can serve you ads for a nearby pizza delivery service if 
you search for “pizza.”
Learn more about Google ads and why you may see particular ads.

adve�ising and research services on their behalf

For example, advertisers may upload data from their loyalty- card programs so 
that they can better
understand the performance of their ad campaigns. We only provide aggregated 
reports to

advertisers that don’t reveal information about individual people.

Android device with Google apps

Android devices with Google apps include devices sold by Google or one of our 
partners and include
phones, cameras, vehicles, wearables, and televisions. T hese devices use 
Google Play Services and
other pre- installed apps that include services like Gmail, Maps, your phone’s 
camera and phone dialer,
text- to- speech conversion, keyboard input, and security features.

combine the information we collect

Some examples of how we combine the information we collect include:

When you’re signed in to your Google Account and search on Google, you can see 
search results
from the public web, along with relevant information from the content you have 
in other Google
products, like Gmail or Google Calendar. T his can include things like the 
status of your upcoming
flights, restaurant, and hotel reservations, or your photos. Learn more

If you have communicated with someone via Gmail and want to add them to a 
Google Doc or an
event in Google Calendar, Google makes it easy to do so by autocompleting their 
email address
when you start to type in their name. T his feature makes it easier to share 
things with people
you know. Learn more

T he Google app can use data that you have stored in other Google products to 
show you

personalized content, depending on your settings. For example, if you have 
searches stored in
your Web & App Activity, the Google app can show you news articles and other 
information about
your interests, like sports scores, based your activity. Learn more

If you link your Google Account to your Google Home, you can manage your 
information and get
things done through the Google Assistant. For example, you can add events to 
your Google
Calendar or get your schedule for the day, ask for status updates on your 
upcoming flight , or

send information like driving directions to your phone. Learn more

customized search results

For example, when you’re signed in to your Google Account and have the Web & 
App Activity control
enabled, you can get more relevant search results that are based on your 
previous searches and
activity from other Google services. You can learn more here. You may also get 
customized search
results even when you’re signed out. If you don’t want this level of search 
customization, you can

search and browse privately or turn off signed- out search personalization.

deliver our services

Examples of how we use your information to deliver our services include:

We use the IP address assigned to your device to send you the data you 
requested, such as
loading a YouTube video

We use unique identifiers stored in cookies on your device to help us 
authenticate you as the
person who should have access to your Google Account

Photos and videos you upload to Google Photos are used to help you create 
albums, animations,
and other creations that you can share. Learn more

A flight confirmation email you receive may be used to create a “check- in” 
button that appears
in your Gmail

When you purchase services or physical goods from us, you may provide us 
information like your
shipping address or delivery instructions. We use this information for things 
like processing,

fulfilling, and delivering your order, and to provide support in connection 
with the product or
service you purchase.

detect abuse

When we detect spam, malware, illegal content, and other forms of abuse on our 
systems in violation
of our policies, we may disable your account or take other appropriate action. 
In certain

circumstances, we may also report the violation to appropriate authorities.

devices

For example, we can use information from your devices to help you decide which 
device you’d like to
use to install an app or view a movie you buy from Google Play. We also use 
this information to help
protect your account.

ensure and improve

For example, we analyze how people interact with advertising to improve the 
performance of our ads.

ensure our services are working as intended

For example, we continuously monitor our systems to look for problems. And if 
we find something
wrong with a specific feature, reviewing activity information collected before 
the problem started
allows us to fix things more quickly.

Information about things near your device

If you use Google’s Location services on Android, we can improve the 
performance of apps that rely
on your location, like Google Maps. If you use Google’s Location services, your 
device sends

information to Google about it s location, sensors (like accelerometer), and 
nearby cell towers and Wi-

Fi access points (like MAC address and signal strength). All these things help 
to determine your
location. You can use your device settings to enable Google Location services. 
Learn more

legal process, or enforceable governmental request

Like other technology and communications companies, Google regularly receives 
requests from
governments and courts around the world to disclose user data. Respect for the 
privacy and security
of         data you store with Google underpins our approach to complying with 
these legal requests. Our
legal team reviews each and every request, regardless of type, and we 
frequently push back when a
request appears to be overly broad or doesn’t follow the correct process. Learn 
more in our

Transparency Report.

make improvements

For example, we use cookies to analyze how people interact with our services. 
And that analysis can
help us build better products. For example, it may help us discover that it ’s 
taking people too long to
complete a certain task or that they have t rouble finishing steps at all. We 
can then redesign that

feature and improve the product for everyone.

may link information

Google Analytics relies on first - party cookies, which means the cookies are 
set by the Google

Analytics customer. Using our systems, data generated through Google Analytics 
can be linked by the
Google Analytics customer and by Google to third- party cookies that are 
related to visits to other
websites. For example, an advertiser may want to use it s Google Analytics data 
to create more
relevant ads, or to further analyze it s t raffic. Learn more

pa�ner with Google

T here are over 2 million non- Google websites and apps that partner with 
Google to show ads. Learn
more

payment information

For example, if you add a credit card or other payment method to your Google 
Account, you can use it
to buy things across our services, like apps in the Play Store. We may also ask 
for other information,
like a business tax ID, to help process your payment. In some cases, we may 
also need to verify your
identity and may ask you for information to do this.

We may also use payment information to verify that you meet age requirements, 
if, for example, you
enter an incorrect birthday indicating you’re not old enough to have a Google 
Account. Learn more

personalized ads

You may also see personalized ads based on information from the advertiser. If 
you shopped on an
advertiser's website, for example, they can use that visit information to show 
you ads. Learn more

phone number

If you add your phone number to your account, it can be used for different 
purposes across Google
services, depending on your settings. For example, your phone number can be 
used to help you

access your account if you forget your password, help people find and connect 
with you, and make
the ads you see more relevant to you. Learn more

protect against abuse

For example, information about security threats can help us notify you if we 
think your account has
been compromised (at which point we can help you take steps to protect your 
account).

publicly accessible sources

For example, we may collect information that’s publicly available online or 
from other public sources
to help t rain Google’s language models and build features like Google 
Translate.

rely on cookies to function properly

For example, we use a cookie called ‘lbcs’ that makes it possible for you to 
open many Google Docs in
one browser. Blocking this cookie would prevent Google Docs from working as 
expected. Learn more

safety and reliability

Some examples of how we use your information to help keep our services safe and 
reliable include:

Collecting and analyzing IP addresses and cookie data to protect against 
automated abuse.
T his abuse takes many forms, such as sending spam to Gmail users, stealing 
money from
advertisers by fraudulently clicking on ads, or censoring content by launching 
a Distributed
Denial of Service (DDoS) attack.

T he “last account activity” feature in Gmail can help you find out if and when 
someone accessed
your email without your knowledge. T his feature shows you information about 
recent activity in
Gmail, such as the IP addresses that accessed your mail, the associated 
location, and the date
and    t ime of access. Learn more

sensitive categories

When showing you personalized ads, we use topics that we think might be of 
interest to you based
on your activity. For example, you may see ads for things like "Cooking and 
Recipes" or "Air Travel.” We
don’t use topics or show personalized ads based on sensitive categories like 
race, religion, sexual
orientation, or health. And we require the same from advertisers that use our 
services.

Sensor data from your device

Your device may have sensors that can be used to better understand your 
location and movement.
For example, an accelerometer can be used to determine your speed and a 
gyroscope to figure out
your direction of t ravel.

servers around the world

For example, we operate data centers located around the world to help keep our 
products
continuously available for users.

services to make and receive calls or send and receive messages

Examples of these services include:

Google Hangouts, for making domestic and international calls

Google Voice, for making calls, sending text messages, and managing voicemail

Google Fi, for a phone plan

show trends

When lots of people start searching for something, it can provide useful 
information about particular
t rends at that t ime. Google Trends samples Google web searches to estimate 
the popularity of

searches over a certain period of t ime and shares those results publicly in 
aggregated terms. Learn
more

speci�c Google services

For example, you can delete your blog from Blogger or a Google Site you own 
from Google Sites. You
can also delete reviews you’ve left on apps, games, and other content in the 
Play Store.

speci�c pa�ners

For example, we allow YouTube creators and advertisers to work with measurement 
companies to
learn about the audience of their YouTube videos or ads, using cookies or 
similar technologies.

Another example is merchants on our shopping pages, who use cookies to 
understand how many
different people see their product list ings. Learn more about these partners 
and how they use your
information.

synced with your Google Account

Your Chrome browsing history is only saved to your account if you’ve enabled 
Chrome
synchronization with your Google Account. Learn more

the people who ma�er most to you online

For example, when you type an address in the To, Cc, or Bcc field of an email 
you're composing, Gmail
will suggest addresses based on the people you contact most frequently.

third pa�ies

For example, we process your information to report use statistics to rights 
holders about how their
content was used in our services. We may also process your information if 
people search for your
name and we display search results for sites containing publicly available 
information about you.

Views and interactions with content and ads

For example, we collect information about views and interactions with ads so we 
can provide
aggregated reports to advertisers, like telling them whether we served their ad 
on a page and

whether the ad was likely seen by a viewer. We may also measure other 
interactions, such as how you
move your mouse over an ad or if you interact with the page on which the ad 
appears.

your activity on other sites and apps

T his activity might come from your use of Google services, like from syncing 
your account with
Chrome or your visits to sites and apps that partner with Google. Many websites 
and apps partner
with Google to improve their content and services. For example, a website might 
use our advertising
services (like AdSense) or analytics tools (like Google Analytics), or it might 
embed other content

(such as videos from YouTube). T hese services may share information about your 
activity with
Google and, depending on your account settings and the products in use (for 
instance, when a
partner uses Google Analytics in conjunction with our advertising services), 
this data may be

associated with your personal information.

Learn more about how Google uses data when you use our partners' sites or apps.

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