WP Foundation Trademark Language
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Permission from the WordPress Foundation is required to use the WordPress or WordCamp name or logo as part of any project, product, service, domain name, or company name.
Permission from the WordPress Foundation is required to use the WordPress or WordCamp name or logo as part of any project, product, service, domain name, or company name.
We will grant permission to use the WordPress name and logo for projects that meet the following criteria:
We will grant permission to use the WordPress name and logo for projects that meet the following criteria:
The primary purpose of your project is to promote the spread and improvement of the WordPress software.
The primary purpose of your project is to promote the spread and improvement of the WordPress software.
Your project is non-commercial in nature (it can make money to cover its costs or contribute to non-profit entities, but it cannot be run as a for-profit project or business).
Your project is non-commercial in nature (it can make money to cover its costs or contribute to non-profit entities, but it cannot be run as a for-profit project or business).
Your project neither promotes nor is associated with entities that currently fail to comply with the GPL license under which WordPress is distributed.
Your project neither promotes nor is associated with entities that currently fail to comply with the GPL license under which WordPress is distributed.
If your project meets these criteria, you will be permitted to use the WordPress name and logo to promote your project in any way you see fit with one exception: Please do not use WordPress or WordCamp as part of a domain name. Examples of projects in this category are officially recognized WordCamps or international WordPress communities that are dedicated to the translation and distribution of WordPress in their respective countries.
If your project meets these criteria, you will be permitted to use the WordPress name and logo to promote your project in any way you see fit with one exception: Please do not use WordPress or WordCamp as part of a domain name. Examples of projects in this category are officially recognized WordCamps or international WordPress communities that are dedicated to the translation and distribution of WordPress in their respective countries.
Use of the WordCamp name and logo is additionally allowed in the following situations:
Use of the WordCamp name and logo is additionally allowed in the following situations:
You are using the logo on the official site for a WordCamp that has been approved by WordCamp Central.
You are using the logo on the official site for a WordCamp that has been approved by WordCamp Central.
You are using a graphic provided by a WordCamp to promote the event or the fact that you are attending, speaking, volunteering, or sponsoring the event.
You are using a graphic provided by a WordCamp to promote the event or the fact that you are attending, speaking, volunteering, or sponsoring the event.
All other WordPress-related businesses or projects can use the WordPress name and logo to refer to and explain their services, but they cannot use them as part of a product, project, service, domain name, or company name and they cannot use them in any way that suggests an affiliation with or endorsement by the WordPress Foundation or the WordPress open source project.
All other WordPress-related businesses or projects can use the WordPress name and logo to refer to and explain their services, but they cannot use them as part of a product, project, service, domain name, or company name and they cannot use them in any way that suggests an affiliation with or endorsement by the WordPress Foundation or the WordPress open source project.
For example, a consulting company can describe its business as “123 Web Services, offering WordPress consulting for small businesses,” but cannot call its business “The WordPress Consulting Company.” Similarly, a business related to WordPress themes can describe itself as “XYZ Themes, the world’s best WordPress themes,” but cannot call itself “The WordPress Theme Portal.”
For example, a consulting company can describe its business as “123 Web Services, offering WordPress consulting for small businesses,” but cannot call its business “The WordPress Consulting Company.” Similarly, a business related to WordPress themes can describe itself as “XYZ Themes, the world’s best WordPress themes,” but cannot call itself “The WordPress Theme Portal.”
Similarly, it’s OK to use the WordPress or WordCamp logo as part of a page that describes your products or services, but it is not OK to use it as part of your company or product logo or branding itself. Under no circumstances is it permitted to use WordPress or WordCamp as part of a domain name or top-level domain name.
Similarly, it’s OK to use the WordPress or WordCamp logo as part of a page that describes your products or services, but it is not OK to use it as part of your company or product logo or branding itself. Under no circumstances is it permitted to use WordPress or WordCamp as part of a domain name or top-level domain name.
We do not allow the use of the trademark in advertising, including AdSense/AdWords.
We do not allow the use of the trademark in advertising, including AdSense/AdWords.
Please note that it is not the goal of this policy to limit commercial activity around WordPress. We encourage WordPress-based businesses, and hundreds of them are thriving while in compliance with this policy (Automattic, CrowdFavorite, and StudioPress are a few examples).
Please note that it is not the goal of this policy to limit commercial activity around WordPress. We encourage WordPress-based businesses, and hundreds of them are thriving while in compliance with this policy (Automattic, CrowdFavorite, and StudioPress are a few examples).
The abbreviation “WP” is not covered by the WordPress trademarks and you are free to use it in any way you see fit.
The abbreviation “WP” is not covered by the WordPress trademarks, but please don’t use it in a way that confuses people. For example, many people think WP Engine is “WordPress Engine” and officially associated with WordPress, which it’s not. They have never once even donated to the WordPress Foundation, despite making billions of revenue on top of WordPress.
When in doubt about your use of the WordPress or WordCamp name or logo, please contact the Foundation for clarification.
If you would like to use the WordPress trademark commercially, please contact Automattic, they have the exclusive license. Their only sub-licensee is Newfold.
For non-commercial use, you can contact us here at the Foundation.
If you have any additional questions, please feel free to drop us a message.
If you have any additional questions, please feel free to drop us a message.